The One Screen Advantage.

Transforming Attention into Action

To better understand how context and format shape attention, brand outcomes, and perception, MOBKOI partnered with Lumen Research, the only attention technology company independently audited by PwC. Together, we conducted a bespoke study exploring what really captures attention in digital advertising and how premium formats can turn that attention into real impact.

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Lumen Research x MOBKOI Study - Nov 2025