As opposed to AR, which focuses on bringing individual products and objects to life, virtual reality creates a fully virtual space for consumers to experience. VR, as you likely know, involves VR headsets and more advanced (and expensive) technology to create a fully immersive experience. As the experts at McKinsey explain, this totally immersive experience is powered by a mix of external cameras, sensors, and more to create a seamless virtual world.
Now, we know what you're thinking. Most consumers don’t have access to this technology, so is it a viable option for advertisers and brands? The answer is a resounding yes.
At MOBKOI, our take on VR ad creatives is a little different from the industry definition. Rather than needing VR headsets and other tech, our VR ads allow consumers to interact with a virtual world from their mobile device.
Some top creatives that utilize VR include creating virtual showrooms and storefronts for consumers to engage with. These types of ad creatives allow users to explore the world created by brands from the comfort of their own homes.