Chances are you’ve heard about augmented reality (AR) before. The ability to create immersive mixed-reality experiences has been around for decades, though usually in the context of gaming.
But what about utilizing AR for advertising?
Today, advertisers can harness the power of augmented reality to create unique mobile ad experiences for customers. And, in turn, increase engagement and loyalty to their brand.
Of course, utilizing AR advertising is easier said than done. Read on to learn more about the connection between AR and advertising, along with some actionable ad examples that can inspire your team.