It happened again.
You’re unwinding at the end of a long workday scrolling through your favourite websites, and there it is... An annoying ad for something you definitely don’t have an interest in. You search for a barely visible button to close the ad and try to move on with your browsing…
If you’ve been seeing more “bad” digital ads, you’re not alone. The New York Times recently reported how the digital ad landscape is becoming more cluttered and irrelevant than ever before.
Now imagine if instead of a clunky pop-up ad, you simply scrolled and a sleek, interactive ad experience appeared. Not only is it visually appealing and non-disruptive, but it’s also tailored to your interests and offers unique interactive elements that spark your curiosity.
These types of display ads aren’t some farfetched fantasy, they’re already being used by brands to improve engagement and brand lift. Not only do they create an amazing experience for users, but they also help brands maximize the impact of their campaigns.
Ultimately, the potential of modern display ads is endless. Join us as we explore the benefits of different types of display ads for brands like yours.