In a blog about immersive experiences, we’d be remiss not to highlight an Augmented Reality example. While the applications of AR in advertising are endless, one especially interesting use case is how AR can amplify PR stunts.
Take this unmissable example from Burberry. In 2021, the luxury brand set a giant Burberry bag to sail on the Thames to mark a new global campaign. The up-scaled model of Burberry’s sculptural Olympia bag was to promote its release.
The unmissable, floating handbag garnered immediate attention. After taking on the Thames, it continued on its journey to other destinations. This stunt was no doubt eye-catching, and it was further complemented by AR mobile ads that empowered users to see how the bag would look in their own space in real time.
While the enormous Olympia bag caught consumer attention and was great for showcasing the details of the bag, AR allowed consumers to see how the actual bag (to scale) would look in their space. Consumers could interact with the bag and see how it could look sitting on their desks or on their countertops. It’s a creative and engaging way to ensure the bag matches a personal aesthetic before making a purchase.