Many companies use branding and marketing interchangeably, and it’s understandable why. Both cover aspects of brand messaging, digital marketing channels and brand awareness to some extent. However, understanding their nuances can be the difference between having a strong digital brand and a forgettable one.
As we said before, digital branding is all about how you design and build your brand online through websites, apps, social media, videos and, of course, advertisements. It focuses on providing value to consumers and inspiring them to engage and remember your brand.
Digital marketing is a different beast. According to Investopedia, “Digital marketing involves marketing to consumers through any number of digital channels, including websites, mobile devices, and social media platforms.” In other words, it’s all about reaching a target audience to make a sale.
So, digital marketing is about selling products while digital branding is about building relationships. And while they should be treated as separate entities, they do go hand in hand. Without a presence in digital spaces that marketing provides, you wouldn’t be able to create a strong brand identity. And building brand recognition helps make digital brand marketing more impactful.
A digital strategy should focus on both branding and marketing to create cohesive, recognizable brand experiences that can potentially lead to sales.