Take your NFT Campaign to the next level
Top brands, from luxury fashion to fast food, are testing NFTs as a new and interesting way to engage and transact with consumers.
What is an NFT? In short, a Non-Fungible Token (NFT) is a digital asset that represents real-world objects like art, music, in-game items, and videos. They are bought and sold online, frequently with cryptocurrency or paired with a purchase of a physical product.
While NFTs have been around for years, the novel technology has only recently gained mainstream traction. As such, there are three critical components of a successful NFT launch:
1. A relevant and informed audience.
2. Educational content explaining what NFTs are and why they are worth buying.
3. Transparent reporting and insights for optimization.
For brands looking to offer NFTs as part of a digital campaign, the following are key creative and media best practices to ensure success.
Reach the right audiences where they are spending the most time
There is a lot to learn about the world of NFTs and the mobile web is where most people get their information. In fact, according to the latest research from Statista, consumers spend more than half of their online time browsing the web from their mobile phones.
A contextually targeted mobile web campaign is a great avenue to reach consumers who are reading about NFTs with a high potential to engage and make a purchase. Whether you are looking to reach NFT and Crypto enthusiasts or broader tech-savvy audiences, contextual targeting will ensure you reach the right people in the places where they are most engaged.
Leverage creative formats designed for education and interaction
An NFT campaign might require more messaging than a standard brand or product awareness campaign.
Full-screen mobile ad formats offer brands more real estate to design creatives for education and interaction. Bespoke units with content cards or sophisticated dress-an-avatar functionality, for example, are ideal creatives that consumers can interact with to explore NFTs in more depth.
Our team of creative maestros has the data and expertise to execute the best formats and creative functionality for impactful NFT promotion.
OPTIMIZE WITH TRANSPARENT AND GRANULAR REPORTING
With marketing budgets tightening in the face of economic uncertainty, it is more critical than ever that media dollars are accounted for and maximized.
Marketing stakeholders should have granular visibility into where ads are running and full-funnel metrics – from viewability and attention to click-through. This level of transparency will ensure media spend is not wasted on undesirable impressions and campaign performance is optimized toward KPIs.
Going above and beyond the industry standard, MOBKOI offers full site-list transparency and granular performance reporting for each and every campaign that goes out the door. With our custom-event reporting, for example, you can even uncover the NFTs in your collection with the highest engagement and click-through rates.
Only with MOBKOI can brands execute top-quality mobile ads at scale, with granular transparency into delivery and performance at every stage of the campaign lifecycle.
Contact us to help amplify your NFT Launch in an innovative way on mobile