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How to Create Successful Try-On Shoe Ads

May 17, 2023
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If the Shoe Fits:

Everything You Need to Know to Create Successful Shoe Ads

Shoes are some of the most instantly recognizable apparel out there. From the red bottoms of Christian Louboutin heels to the iconic Nike swoosh, you don’t need to be a footwear expert to recognize these brands.

Luxury footwear brands are often masters in marketing. They know how to display their shoes, show them off and enter partnerships to create buzz around new styles, colors, and more. And the next frontier for footwear advertising is augmented reality (AR).

Try-on shoe ads powered by AR can instantly elevate your digital marketing and put your product in front of consumers no matter where they are. Let’s explore more about try-on shoe ads to see if they’re a good fit for your brand.

The Success of Virtual Try-On

Footwear brands are always looking for a way to bring a little more “sole” to their advertising efforts. And with advancements in technology, try-on shoe ads seem to be the answer to creating an engaging and unique advertising experience for consumers.

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The ability to virtually try on shoes has already been extremely successful for online retailers like Amazon. Last year, TechCrunch explained how the retailer’s Virtual Try-On for Shoes allows customers to use their mobile phone’s camera to visualize how a pair of new shoes would look on them. By aiming their phone’s camera at their feet, the virtual shoes will appear and customers can see how different colors and styles look from different angles.

Virtual try-on for shoes benefits brands and consumers alike. The former is able to better showcase their products, while the latter can make a more informed purchasing decision. 

And while virtual try-on is making it easier and more engaging to shop for fashion online, it’s not just limited to the shopping experience.

The Success of Virtual Try-On

Footwear brands are always looking for a way to bring a little more “sole” to their advertising efforts. And with advancements in technology, try-on shoe ads seem to be the answer to creating an engaging and unique advertising experience for consumers.

The ability to virtually try on shoes has already been extremely successful for online retailers like Amazon. Last year, TechCrunch explained how the retailer’s Virtual Try-On for Shoes allows customers to use their mobile phone’s camera to visualize how a pair of new shoes would look on them. By aiming their phone’s camera at their feet, the virtual shoes will appear and customers can see how different colors and styles look from different angles.

Virtual try-on for shoes benefits brands and consumers alike. The former is able to better showcase their products, while the latter can make a more informed purchasing decision. 

And while virtual try-on is making it easier and more engaging to shop for fashion online, it’s not just limited to the shopping experience.

The Footprint of Augmented Reality

When brands want to create innovative experiences for consumers, AR is the way to go.

Augmented reality adds virtual elements to the existing world to create a unique mixed-reality experience. Though it’s often associated with the gaming and entertainment industry, recently the ability to utilize AR in marketing has become viable for brands and advertisers.

The options for utilizing AR to make shopping easier and more delightful for consumers are endless. It’s one of the best ways to bring the shopping experience to the user at home and guide them down the marketing funnel.

Brands Stand Out With Try-On Shoe Ads

Try-on shoe ads are a great way for brands to engage with consumers and make their products more accessible to a wider audience. Let’s take a closer look at how try-on shoe ads can put your brand a foot above the rest.

Increase Awareness & Engagement

Augmented reality is the ideal full-funnel solution that can be used for everything from increasing awareness and driving engagement to getting a conversion. Try-on shoe ads, in particular, can help brands raise awareness and engagement with their campaigns.

Time and time again, AR advertisements are shown to have higher engagement rates than other, more basic ad formats. Similarly, they can do wonders at increasing brand awareness. Medium recently reported how AR ads have the potential to increase the lift of brand awareness by two percentage points. These numbers came from a study conducted by Meta that found that while the median lift for traditional Facebook ads was 1.1%, AR-supported campaigns have a median of 3.1% awareness lift.

Meta also found that campaigns that incorporated AR had a 59% lower cost for driving awareness. Clearly, utilizing AR can be a win-win for brands seeking to increase awareness while reducing costs.

Reduce Return Rates

Try-on shoe ads also help consumers feel more confident with their purchases. Luxury shoes are often an investment for consumers. They conduct a lot of research online into different brands, styles, colors and reviews before making their purchase decision.

Consumers already appreciate how AR creates experiences that make shopping more streamlined and successful. Research from NielsenIQ found that 56% of shoppers said that AR gives them more confidence about the quality of a product, and 61% said they prefer to shop with retailers that offer AR experiences.

As you can see, try-on shoe ads can also be used further down the funnel to help consumers shop with security. By the time their shoes arrive at their doorstep, there shouldn’t be any surprises that would cause them to make a return.

0 %
of online shoppers said they prefer to shop with retailers that offer AR experiences

Reach a Wider Audience

The experts at Shopify say it best, aspiration fuels the customer journey across every touchpoint. Luxury footwear brands, in particular, can use try-on shoe ads to put their products on the feet of more consumers. This instantly makes their products more accessible without having to change price points or brand image. 

Are Try-On Shoe Ads a Good Fit for Your Brand?

As exciting and engaging as try-on shoe ads are, they don’t come without their challenges. Applying AR to mobile advertisements is still fairly new, and there are some important design and compatibility nuances brands need to consider.

Shoe Design Matters

Let’s cut to the chase: not all shoes are a great fit for AR-powered try-on ads. There is a major difference between how open-toed shoes like sandals or flip-flops would look on screen and closed-toed shoes like sneakers or heels. The former is inherently more difficult to design and incorporate with real-life elements, like a person’s toes. 

As technology currently stands, it’s easier to translate closed-toed shoes into a mixed-reality environment. Consumers can easily see how the product would look on their foot front many angles. However, toes pose a problem for open-toed shoes. It can be difficult (and jarring) to designate which areas a virtual shoe will cover and the parts it doesn’t.

Simply put, while try-on shoe ads for sandals or open-toed shoes are possible, they may flop.

Bringing AR to Mobile

As we mentioned earlier, many retailers like Amazon have already had success with virtual try-on technology. Similarly, apps like Snapchat have pioneered virtual-try-on features and in-app shopping for users. Who hasn’t loved trying on fun hats, luxury purses and more all from one place?

Of course, these apps have the advantage of operating in a closed environment. Consumers have to go to the Snapchat or Amazon app to utilize the virtual try-on features while a try-on advertisement is something they would come across while browsing on their mobile phone, anywhere else on the web.

Device compatibility is another challenge of utilizing AR with ads for shoes. Developers need to understand the difference in operating systems and how they can impact the consumer experience with mobile ads. 

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Attention to Details

Finally, it’s important to know what translates well to a mixed reality experience and what doesn’t. Virtual try-on shoe ads are ideal for providing consumers with how different colors and styles of shoes will look on their feet, but small details aren’t the focus. 

If you want to showcase details on your shoes, like unique stitching or a hidden logo on the tongue, consider using other ad formats so consumers can see these features close up. 

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Brand Boot Camp

Ready to make your shoe ads stand out with AR? Consider this your quick brand boot camp for how to make your AR shoe ads a success. 

Keep it Simple:

No, we’re definitely not talking about sacrificing the quality of your designs for your shoe ads. Just because an ad is simple doesn’t mean it’s still not visually stunning. What we’re saying is that your product should be the star of your shoe ads. Don’t get too bogged down in the details and save flashy mobile ad ideas for other aspects of your campaign.

Know your audience:

Oftentimes, consumers engaging with try-on shoe ads are further down the funnel than you think. While AR ads are great for increasing awareness and engagement, they can also be that final push that helps consumers make a purchasing decision. By knowing your target audience, you can provide them with the type of mobile ad experience they’re looking for. 

Placement is key:

Try-on shoe ads can be a part of any campaign, however, they work better when paired with contextual targeting. By placing your eye-catching try-on ads in premium and relevant environments, you’re maximizing the effectiveness of your campaign.

Try-on shoe ads are great standalone campaigns but perform best when utilized as a part of a larger campaign. For instance, if you’re running a celebrity endorsement with TV ads, try-on shoe ads are a great way for consumers to experience the product on their own feet. Additional ads can then show the details or other unique selling points of your shoes.

At MOBKOI, we understand how to wield AR to create engaging try-on advertisements that consistently outperform industry benchmarks. Our creative and technical teams are ready to help take your shoe ads a step above the rest with virtual try-on.

Learn more about how MOBKOI can help your next advertising campaign start off on the right foot.

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